blue sand marketing

Clients
Jason Shankey
Jason Shankey is one of Europe's leading authorities on Male Grooming with salons in London and Belfast.
Katherine worked with Jason to write the packaging copy and marketing claims for the products in his new Expert grooming collection launched in July 2010.
Comprising 6 products (smoothing shave cream, skin soothing moisture balm, exfoliating face & scalp scrub, energising hair & body wash, warming muscle rub and styling paste), the collection is designed to offer the modern man a total daily regime for skin, hair and body that takes no longer than 10 minutes.
"It was a pleasure working with Katherine during the concept stage of Jason Shankey Expert. The legal requirements for my labelling and product claims were a bit of a minefield and Katherine helped guide me through this tricky area with both patience and practicality."
